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Impact of Positioning and Sex-Role Identity on Women’s Responses to Advertising · Study

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ArticleImpact of Positioning and Sex-Role Identity on Women’s Responses to Advertising

Lynn J. Jaffe1991

Article1991

Impact of Positioning and Sex-Role Identity on Women’s Responses to Advertising

57 citations·0/0 files stored·Journal of Advertising Research

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior

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References

1974The measurement of psychological androgyny.1981Gender schema theory: A cognitive account of sex typing.1973Masculinity-femininity: An exception to a famous dictum?1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements 1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972 1955“Design and analysis of industrial experiments”*1983Masculinity, femininity, and androgyny viewed and assessed as distinct concepts.1974Women in TV Commercials

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1994The unique predictive ability of sex‐role identity in explaining women's response to advertisingarticle · 7 shared references 1991Sex Roles: The Measurement of Masculinity, Femininity, and Androgynychapter · 4 shared references 1984Masculinity, femininity, psychological androgyny, and the structure of values.article · 4 shared references 2001On Deconstructing and Reconstructing Masculinity–Femininityarticle · 4 shared references 1987Psychological Androgynyarticle · 4 shared references 1987Stereotypic and nonstereotypic sex role trait and behavior orientations: Implications for personal adjustment.article · 4 shared references

Details

Year1991

Typearticle

Published1991-06-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations57

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1080/00218499.1991.12466775

openalex_workW2979004145

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2008

A cross‐cultural validation of a gender role identity scale in marketing

1999Reexamining Masculinity, Femininity,and Gender Identity Scales

1995Women and financial services: