Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Impact of Positioning and Sex-Role Identity on Women’s Responses to Advertising

12 references·16 citing·46 second hop

FromToDepth

this work references cited by second hop

References

1974The measurement of psychological androgyny.8,519 cited
1981Gender schema theory: A cognitive account of sex typing.3,874 cited
1973Masculinity-femininity: An exception to a famous dictum?851 cited
1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
1976A Comparative Analysis of the Roles Portrayed by Women in Print Advertisements: 1958, 1970, 1972238 cited
1955“Design and analysis of industrial experiments”*233 cited
1983Masculinity, femininity, and androgyny viewed and assessed as distinct concepts.222 cited
1974Women in TV Commercials144 cited
1985Psychological androgyny and the Masculinity × Femininity interaction.73 cited
1986Marketing for Financial Services66 cited
1974Women's Role Portrayal Preferences in Advertisements: An Empirical Study57 cited
1989Exploring Contrasting Formulations of Expectancy Theory*35 cited

Cited by

2006Colour and product choice: a study of gender roles99 cited
2012What Matters: Factors Influencing Gay Consumers’ Evaluations of “Gay-Friendly” Corporate Activities70 cited
2010Homosexual Imagery in Print Advertisements: Attended, Remembered, But Disliked

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

55 cited

2003The three rules of crossing over from gay media to mainstream media advertising: lesbians, lesbians, lesbians54 cited

1993Re-coding gender representations: Women, cleaning products, and advertising's “New Man”44 cited

2008A cross‐cultural validation of a gender role identity scale in marketing43 cited

1999Reexamining Masculinity, Femininity,and Gender Identity Scales41 cited

2013The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross‐Gender Brand Extensions40 cited

1995Women and financial services:40 cited

2002Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response35 cited

1994The Effect of Modern Female Sex Role Portrayals on Advertising Effectiveness28 cited

2001Conditioning of Meaning in Advertising: Brand Gender Perception Effects27 cited

1996Understanding demographic effects on marketing communications in services23 cited

2017Are Fans Proud of the WNBA's ‘Pride’ Campaign?22 cited

2007Evaluating Gender Differences In the Complaint Behavior of Malaysian Consumers22 cited

2018Carer Factors Associated with Foster-Placement Success and Breakdown20 cited