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The role of tie strength in bank credit card referral reward programs with scarcity messages
16 references·0 citing·46 second hop
The role of tie strength in bank credit card referral reward programs with scarcity messages (2019)The role of tie strength in bank credit c…Scarcity Messages (2011)Scarcity MessagesA multi-stage model of word-of-mouth influence through viral marketing (2008)A multi-stage model of word-o…Managing the Future: CEO Attention and Innovation Outcomes (2007)Managing the Future: CEO Atte…A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood (2006)A Penny for Your Thoughts: Re…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Word-of-Mouth Processes withi…Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions (2000)Intrinsic and Extrinsic Motiv…Customer Satisfaction and Word of Mouth (1998)Customer Satisfaction and Wor…Structure, Cooperation, and the Flow of Market Information (1993)Structure, Cooperation, and t…Scarcity effects on value: A quantitative review of the commodity theory literature (1991)Scarcity effects on value: A …Social utility and decision making in interpersonal contexts. (1989)Social utility and decision m…The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation (1988)The Multinational Corporation…Social Ties and Word-of-Mouth Referral Behavior (1987)Social Ties and Word-of-Mouth…Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study (1983)Negative Word-of-Mouth by Dis…The Strength of Weak Ties (1973)The Strength of Weak TiesImplications of Commodity Theory for Value Change (1968)Implications of Commodity The…Conditional logit analysis of qualitative choice behavior (1972)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Economic Institutions of Capitalism (1987)The Effect of National Culture on the Choice of Entry Mode (1988)The New Institutional Economics: Taking Stock, Looking Ahead (2000)Institutions, resources, and entry strategies in emerging economies (2008)Brand Loyalty: Measurement and Management (1978)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)The Behavioral Consequences of Service Quality (1996)Advances in Consumer Research (2025)Prospect Theory: An Analysis of Decision under Risk (1979)Limited-Dependent and Qualitative Variables in Econometrics (1983)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)What Makes Online Content Viral? (2011)The Psychology of Interpersonal Relations. (1958)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Social Capital: Prospects for a New Concept (2002)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)The Death and Life of Great American Cities (2015)Diffusion of Innovations 1 (2019)A Theory of Social Comparison Processes (1954)Prospect theory: An analysis of decision under risk (1988)A Theory of Fairness, Competition, and Cooperation (1999)ERC: A Theory of Equity, Reciprocity, and Competition (2000)Understanding Social Preferences with Simple Tests (2002)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Birds of a Feather: Homophily in Social Networks (2001)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)The Role of Customer Engagement Behavior in Value Co-Creation (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Comparative fit indexes in structural models. (1990)Testing Structural Equation Models. (1994)Electronic word-of-mouth in hospitality and tourism management (2007)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Motivational Beliefs, Values, and Goals (2002)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Intrinsic and extrinsic motivation from a self-determination theory perspective: Definitions, theory, practices, and future directions (2020)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)
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References

  • 1973The Strength of Weak Ties40,499 cited
  • 2000Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions22,043 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 1998Customer Satisfaction and Word of Mouth2,111 cited
  • 1983Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study1,808 cited
  • 2000Word-of-Mouth Processes within a Services Purchase Decision Context1,344 cited
  • 1988The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation1,279 cited
  • 1989Social utility and decision making in interpersonal contexts.1,121 cited
  • 2008A multi-stage model of word-of-mouth influence through viral marketing906 cited
  • 1991Scarcity effects on value: A quantitative review of the commodity theory literature719 cited
  • 1968Implications of Commodity Theory for Value Change592 cited
  • 2007Managing the Future: CEO Attention and Innovation Outcomes527 cited
  • 2006A Penny for Your Thoughts: Referral Reward Programs and Referral Likelihood471 cited
  • 2011Scarcity Messages

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441 cited
  • 1993Structure, Cooperation, and the Flow of Market Information435 cited
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