The Plugged-in Home: Marketing of Information Technology to U.S. Households

Ruby Roy Dholakia

3 citations0/0 files storedTechnik, Wirtschaft und Politik

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Information Society and Technology Trends Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

Abstract

Informatics have entered all spheres of household technologies in form of technological devices plugged into American homes. Some of these are functional technologies which facilitate the daily household activities such as cooking and cleaning. Others are entertainment and information-oriented devices that cater to the relaxation, education and information needs of specific household members.

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1989Technical Change and Economic Theory.1977Breaking Free from Product Marketing 1989Technical change and economic theory 1983Characteristics of Adopters and Non-Adopters of Home Computers 1981Marketing of services 1991Exploring More than 24 Hours a Day: A Preliminary Investigation of Polychronic Time Use 1982Research in Marketing 1980Strategies Used by Working and Nonworking Wives to Reduce Time Pressures

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