References

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• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 2002To Parcel or Not to Parcel: Exploring the Question, Weighing the Merits6,539 cited
• 2007On seeing human: A three-factor theory of anthropomorphism.4,051 cited
• 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
• 2006Some antecedents and outcomes of brand love2,282 cited
• 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
• 2011Brand Love1,603 cited
• 1999Consequences of Automatic Evaluation: Immediate Behavioral Predispositions to Approach or Avoid the Stimulus1,474 cited
• 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
• 2010Who Sees Human?1,225 cited
• 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
• 2008When We Need A Human: Motivational Determinants of Anthropomorphism809 cited
• 2013The role of brand love in consumer‐brand relationships688 cited
• 1999Consumers' Trust in a Brand and the Link to Brand Loyalty