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Big data and big values: When companies need to rethink themselves

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References

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2010How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value

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770 cited

2012Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less684 cited

2011Predicting Stock Market Indicators Through Twitter “I hope it is not as bad as I fear”643 cited

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