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“FROM GENERATION Y TO GENERATION WINE” A BEST-WORST SCALING STUDY OF WINE ATTRIBUTE IMPORTANCE
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“FROM GENERATION Y TO GENERATION WINE” A BEST-WORST SCALING STUDY OF WINE ATTRIBUTE IMPORTANCE (2019)“FROM GENERATION Y TO GENERATION WINE” A …My first glass of wine: A comparison of Gen Y early wine experiences and socialisation in New and Old worlds markets (2018)My first glass of wine: A com…Importance of wine attributes: a South African Generation Y perspective (2017)Importance of wine attributes…The consumer trail: Applying best-worst scaling to classical wine attributes (2016)The consumer trail: Applying …Subjective knowledge as a determinant of young adult consumers wine behaviour (2015)Subjective knowledge as a det…Generation Y, wine and alcohol. A semantic differential approach to consumption analysis in Tuscany (2013)Generation Y, wine and alcoho…Generation Y values and lifestyle segments (2013)Generation Y values and lifes…Subjective knowledge, product attributes and consideration set: a wine application (2012)Subjective knowledge, product…How strong and generalisable is the Generation Y effect? A cross‐cultural study for wine (2011)How strong and generalisable …Generation Y as young wine consumers in New Zealand: how do they differ from Generation X? (2011)Generation Y as young wine co…Consumer preferences of wine in Italy applying best‐worst scaling (2009)Consumer preferences of wine …What drives college-age Generation Y consumers? (2008)What drives college-age Gener…Motivational factors of gender, income and age on selecting a bottle of wine (2006)Motivational factors of gende…Malls and consumption motivation: an exploratory examination of older Generation Y consumers (2004)Malls and consumption motivat…Consumer Socialization (1974)Consumer SocializationMarketing across cultures (1997)A framework for marketing management (2000)Using simulations from discrete choice experiments to measure consumer sensitivity to brand, region, price, and awards in wine choice (2005)Valuing citizen and patient preferences in health: recent developments in three types of best–worst scaling (2010)Tasting green: an experimental design for investigating consumer perception of organic wine (2014)Best-Worst Scaling: Theory, Methods and Applications (2015)The nature and measurement of meaning. 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References

  • 1974Consumer Socialization961 cited
  • 2008What drives college-age Generation Y consumers?493 cited
  • 2013Generation Y values and lifestyle segments294 cited
  • 2004Malls and consumption motivation: an exploratory examination of older Generation Y consumers230 cited
  • 2006Motivational factors of gender, income and age on selecting a bottle of wine207 cited
  • 2009Consumer preferences of wine in Italy applying best‐worst scaling120 cited
  • 2011Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?106 cited
  • 2011How strong and generalisable is the Generation Y effect? A cross‐cultural study for wine93 cited
  • 2013Generation Y, wine and alcohol. A semantic differential approach to consumption analysis in Tuscany61 cited
  • 2012Subjective knowledge, product attributes and consideration set: a wine application61 cited
  • 2016The consumer trail: Applying best-worst scaling to classical wine attributes36 cited
  • 2017Importance of wine attributes: a South African Generation Y perspective31 cited
  • 2015Subjective knowledge as a determinant of young adult consumers wine behaviour29 cited
  • 2018My first glass of wine: A comparison of Gen Y early wine experiences and socialisation in New and Old worlds markets3 cited

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