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C’est qui le Patron ?! Les enjeux de la mobilisation des consom’acteurs
14 references·0 citing·57 second hopsampled
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References

  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2009Consumer Empowerment Through Internet-Based Co-creation711 cited
  • 2007Observation participante ou participation observante? Usages et justifications de la notion de participation observante en sciences sociales679 cited
  • 2009The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand604 cited
  • 2006Consumption as voting: an exploration of consumer empowerment386 cited
  • 2006The internet, consumer empowerment and marketing strategies382 cited
  • 2010Boycott or buycott? Understanding political consumerism324 cited
  • 2006Consumer empowerment: a Foucauldian interpretation296 cited
  • 2008Pay What You Want: A New Participative Pricing Mechanism280 cited
  • 1996A positive approach to organized consumer action: The “buycott” as an alternative to the boycott261 cited
  • 2008E-empowerment: Empowerment by the Internet230 cited
  • 2008Consumer Made : quand le consommateur devient producteur111 cited
  • 2007De « Que Choisir » ? à « Casseurs de pub » : entre récupération marketing et nouvelles figures consuméristes35 cited
  • 2012Client « exécutant », « assistant marketing opérationnel », « relais » ou « apporteur de solutions » : Dis-moi ce que tu fais, je te dirai qui tu es !

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