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Andrew S. C. Ehrenberg1997

Article1997

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Andrew S. C. Ehrenberg

33 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies American History and Culture Advertising and Communication Studies

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References

1987Counting Your Customers: Who-Are They and What Will They Do Next?1990Double Jeopardy Revisited 1996Brand Loyalty: The Link between Attitude and Behavior 1995Consumer psychology for marketing 1959The Pattern of Consumer Purchases 1964Formal Theories of Mass Behavior.1996Understanding, Measuring, and Using Brand Equity 1996The erosion of repeat-purchase loyalty

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2011Engaging customers on Facebook: Challenges for e‐retailers 2009The Differential Valuation of Women's Work: A New Look at the Gender Gap in Lawyers' Incomes 2006Beyond the "Chilly Climate": Eliminating Bias against Women and Fathers in Academe.2011An Analysis Of Brand Equity Determinants: Gross Profit, Advertising, Research, And Development 2001A study of brand loyalty in the business-to-business services sector 2000Cointegration analysis of brand and category sales: Stationarity and long-run equilibrium in market shares

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2000Decision models or descriptive models?article · 4 shared references 2020The long-term erosion of repeat-purchase loyaltyarticle · 4 shared references 1997In Search of Holy Grails: Two Commentsarticle · 4 shared references 2002How Brand Reputation Affects the Advertising-Brand Equity Linkarticle · 3 shared references 1999Does Brand Loyalty Mediate Brand Equity Outcomes?article · 3 shared references 2012It’s a Dirichlet Worldarticle · 3 shared references

Details

Year1997

Typearticle

Published1997-12-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations33

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1997.12520095

openalex_workW2991735280

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2008Can distribution explain double jeopardy patterns?

2010Maintenance person or architect?