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References

1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
1990Double Jeopardy Revisited609 cited
1996Brand Loyalty: The Link between Attitude and Behavior581 cited
1995Consumer psychology for marketing497 cited
1959The Pattern of Consumer Purchases349 cited
1964Formal Theories of Mass Behavior.245 cited
1996Understanding, Measuring, and Using Brand Equity231 cited
1996The erosion of repeat-purchase loyalty77 cited
1997Advertising: Strongly Persuasive or Nudging?51 cited

Cited by

2011Engaging customers on Facebook: Challenges for e‐retailers184 cited
2009The Differential Valuation of Women's Work: A New Look at the Gender Gap in Lawyers' Incomes101 cited
2006Beyond the "Chilly Climate": Eliminating Bias against Women and Fathers in Academe.39 cited
2011An Analysis Of Brand Equity Determinants: Gross Profit, Advertising, Research, And Development32 cited
2001A study of brand loyalty in the business-to-business services sector30 cited
2008Can distribution explain double jeopardy patterns?28 cited

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2000

Cointegration analysis of brand and category sales: Stationarity and long-run equilibrium in market shares

28 cited

2010Maintenance person or architect?26 cited

2016“Relational by Nature”? Men and Women Do Not Differ in Physiological Response to Social Stressors Faced by Token Women24 cited

2018Patterns of fruit and vegetable buying behaviour in the United States and India22 cited

2014THE IMPORTANCE OF BRANDING AND REBRANDING FOR STRATEGIC MARKETING18 cited