VALUE CO-CREATION IN EDUCATION SCOPE METHODS AND INSIGHTS

Abstract

Education is a major domain in the service sector. The service literature, especially the recent trend for the examination of value co-creation in service systems, has only marginally and partially affected the management of Higher Education Institutions (HEIs) and the education (i.e. service) models they apply. This paper investigates the application of the concept of value co-creation in education, with an emphasis on higher education, where the student is more knowledgeable, more mature and conscientious for the learning process and the education process tends to be highly interactive, related to scientific requirements and objectives and less affected by social and psychological factors. The purpose of this paper is to provide the context of HEIs, that have instate value cocreation methods into their programs, and create a number of reference groups, that will be distinguish by the from and infusion methods of co-creating value with students. A review of the existing literature on value co-creation in education was implemented and it was found that students have a unique perspective on teaching and learning and that they should be invited to share their insights during the educational process. Also, the possible uses of value cocreation methods are evident in the managerial and operational function of educational institutions. Four groups were created, namely Value co-creation in a classroom setting - in a educational organization; Investigation of factors affecting value co-creation; Investigating value co-creation from a managerial point of view; technology and content creation for value co-creation, in order to classify existing research projects. These groups point the direction to future researchers on possible areas of interest of value co-creation on education. Some possible areas are learning, management, use of technology for a better educational process etc. Generally, this paper contributes to the research of value co-creation, with informative observations and interesting examples of value co-creation in education.

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