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What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries
16 references·1 citing·38 second hop
What Killed HTC and Kept Apple Alive? Brand Sustainability Comparison of Two Asian Countries (2019)What Killed HTC and Kept Apple Alive? Bra…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1970Back-Translation for Cross-Cultural Research14,471 cited
  • 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,528 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
  • 1996Measuring Brand Equity Across Products and Markets3,631 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
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  • 2006Researching Internet-Based Populations: Advantages and Disadvantages of Online Survey Research, Online Questionnaire Authoring Software Packages, and Web Survey Services2,586 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,329 cited
  • 2003Customer repurchase intention1,739 cited
  • 1995Measuring customer‐based brand equity1,401 cited
  • 2008Consumer e-shopping acceptance: Antecedents in a technology acceptance model

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1,364 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,357 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,352 cited
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    • 2022Faktor pengaruh purchase intention pada fastfood Burger King: peran dari brand equity5 cited