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The Effectiveness of Promotional Cues for Organic Products in the German Retail Market
16 references·0 citing·48 second hop
The Effectiveness of Promotional Cues for Organic Products in the German Retail Market (2019)The Effectiveness of Promotional Cues for…Cause Marketing Effectiveness and the Moderating Role of Price Discounts (2014)Cause Marketing Effectiveness…Consumer Decision Making Regarding a “Green” Everyday Product (2012)Consumer Decision Making Rega…The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods (2011)The Influence of Price Discou…The price-perceived quality relationship: A meta-analytic review and assessment of its determinants (2007)The price-perceived quality r…Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Measuring the Hedonic and Uti…Green marketing, public policy and managerial strategies (2002)Green marketing, public polic…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback (1999)The role of retail promotion …Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice (1998)Consumption Self-Control by R…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…How Promotions Work (1995)How Promotions WorkImpact of Sales Promotions on When, What, and How Much to Buy (1988)Impact of Sales Promotions on…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. 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References

  • 1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
  • 2003Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude2,151 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
  • 1998Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice831 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1995How Promotions Work655 cited
  • 2002Green marketing, public policy and managerial strategies481 cited
  • 2007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants321 cited
  • 2011The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods266 cited
  • 2012Consumer Decision Making Regarding a “Green” Everyday Product252 cited
  • 2014Cause Marketing Effectiveness and the Moderating Role of Price Discounts246 cited

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  • 1980Contextual Influences on Consumer Price Responses: An Experimental Analysis229 cited
  • 1999The role of retail promotion in determining future brand loyalty: its effect on purchase event feedback224 cited
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