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China’s Advertising and the Export Marketing Learning Curve: The First Decade · Study

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ArticleChina’s Advertising and the Export Marketing Learning Curve: The First Decade

Nan Zhou1993

Article1993

China’s Advertising and the Export Marketing Learning Curve: The First Decade

Nan Zhou · Russell W. Belk

16 citations·0/0 files stored·Journal of Advertising Research

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Marketing and Advertising Strategies International Business and FDI Global trade and economics

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References

1966International Investment and International Trade in the Product Cycle 1976The Future of the Multinational Enterprise 1977Content Analysis in Consumer Research 1966The foreign investment decision process 1989Explaining international production 1987Equity Joint Ventures and the Theory of the Multinational Enterprise 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan 1988Chinese Cultural Values: Their Dimensions and Marketing Implications

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1997Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications

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Year1993

Typearticle

Published1993-11-01

VenueJournal of Advertising Research

ISSN-L0021-8499

Languageen

Citations16

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1080/00218499.1993.12466923

openalex_workW2992909128

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