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China’s Advertising and the Export Marketing Learning Curve: The First Decade
16 references·2 citing·43 second hop
China’s Advertising and the Export Marketing Learning Curve: The First Decade (1993)China’s Advertising and the Export Market…Equity Joint Ventures and the Theory of the Multinational Enterprise (2013)Equity Joint Ventures and the…The Study of International Business: A Plea for a More Interdisciplinary Approach (1989)The Study of International Bu…Explaining international production (1989)Explaining international prod…Evolution of Global Marketing Strategy : Scale, Scope, and Synergy (1989)Evolution of Global Marketing…Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Becoming a Consumer Society: …The Limits of Explanation: Testing the Internalization Theory of the Multinationial Enterprise (1988)The Limits of Explanation: Te…Chinese Cultural Values: Their Dimensions and Marketing Implications (1988)Chinese Cultural Values: Thei…Equity Joint Ventures and the Theory of the Multinational Enterprise (1987)Equity Joint Ventures and the…Images of Ourselves: The Good Life in Twentieth Century Advertising (1985)Images of Ourselves: The Good…Inside the multinationals (1981)Inside the multinationalsAlternatives to the Multinational Enterprise (1979)Alternatives to the Multinati…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …The Future of the Multinational Enterprise (1976)The Future of the Multination…The foreign investment decision process (1966)The foreign investment decisi…International Investment and International Trade in the Product Cycle (1966)International Investment and …Sources of Chinese Tradition (1960)Sources of Chinese TraditionThe Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements (2015)The Visual Presentation of Be…Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications (1997)Marketing and Development in …Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)The general inquirer: A computer approach to content analysis. (1966)Content Analysis for the Social Sciences and Humanities. (1970)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)The nature of human values (1973)Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (1989)Methodological issues in cross‐cultural marketing research (1996)Motivation and Personality (1997)Beyond national culture: implications of cultural dynamics for consumer research (2006)Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)The Nature of the Firm (1937)The Evolution of Cooperation (1981)Strategic Determinants of Partner Selection Criteria in International Joint Ventures (1991)Ownership strategy of Japanese firms: transactional, institutional, and experience influences (1999)The Hierarchical Model of Market Entry Modes (2000)Department of Labor (1941)Historical and Personal Nostalgia in Advertising Text: TheFin de siècleEffect (1992)Materialism and Quality of Life (1998)Semiotic Structure and the Legitimation of Consumption Practices: The Case of Casino Gambling (2010)Being and Nothingness (2022)THE CHINESE CONCEPTS OF “FACE” (1944)Varieties of human value. (1956)Variations in Value Orientations. (1961)Social relationships and business networks: The case of Western companies in China (1995)The effect of relationship dimensions on interpersonal and interorganizational commitment in organizations conducting business between Australia and China (2001)Negative Word-of-Mouth Communication Intention: An Application of the Theory of Planned Behavior (2006)Strategy and Environment: A Conceptual Integration (1980)THE DYNAMICS OF THE LIABILITY OF FOREIGNNESS: A GLOBAL STUDY OF SURVIVAL IN FINANCIAL SERVICES (1997)Corruption and Foreign Direct Investment (2002)Regional Innovation Systems, Clusters, and the Knowledge Economy (2001)Firms in International Trade (2007)Related Variety, Unrelated Variety and Regional Economic Growth (2007)OVERCOMING THE LIABILITY OF FOREIGNNESS. (1995)The New Institutional Economics: Taking Stock, Looking Ahead (2000)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)The choice of entry mode in sequential foreign direct investment (2001)The Futures of European Capitalism (2002)What is really different about emerging market multinationals? (2012)Lewin Meets Confucius: A Review of the OD Model of Change (1993)Development Economics (2001)Development Economics (2005)
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References

  • 1966International Investment and International Trade in the Product Cycle7,532 cited
  • 1976The Future of the Multinational Enterprise4,475 cited
  • 1977Content Analysis in Consumer Research2,310 cited
  • 1966The foreign investment decision process1,109 cited
  • 1989Explaining international production744 cited
  • 1987Equity Joint Ventures and the Theory of the Multinational Enterprise686 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 1988Chinese Cultural Values: Their Dimensions and Marketing Implications528 cited
  • 1960Sources of Chinese Tradition386 cited
  • 1985Images of Ourselves: The Good Life in Twentieth Century Advertising383 cited
  • 1988The Limits of Explanation: Testing the Internalization Theory of the Multinationial Enterprise352 cited
  • 1981Inside the multinationals293 cited
  • 1989Evolution of Global Marketing Strategy : Scale, Scope, and Synergy269 cited
  • 1979Alternatives to the Multinational Enterprise230 cited
  • 2013Equity Joint Ventures and the Theory of the Multinational Enterprise213 cited

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  • 1989The Study of International Business: A Plea for a More Interdisciplinary Approach206 cited
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    • 1997Marketing and Development in the Transition Economies of Southeast Asia: Policy Explication, Assessment, and Implications68 cited
    • 2015The Visual Presentation of Beauty in Transnational Fashion Magazine Advertisements17 cited