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Effective advertising and its influence on consumer buying behavior
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Effective advertising and its influence on consumer buying behavior (2011)Effective advertising and its influence o…Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions (2020)Investigating consumer innova…Impact of advertisement and price on consumer purchase decision (2020)Impact of advertisement and p…Information model of the economic efficiency of advertising (2019)Information model of the econ…Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan (2016)Effects of Advertisement on C…Impact Of Online Advertising On Consumer Attitudes And Interests Buy Online (Survey On Students Of Internet Users In Makassar) (2015)Impact Of Online Advertising …Demand of Family Takaful in Malaysia: Critical Determinant Factors Examined (2014)Demand of Family Takaful in M…Study on the Influence of Advertising Attractiveness on the Purchase Decisions of Women and Men (2013)Study on the Influence of Adv…Decision making in action: Models and methods (1994)Social cognitive theory of gender development and differentiation. (1999)An Introduction to Research Methods (2019)Bank Patronage Factors of Muslim and Non‐Muslim Customers (1994)Banking behavior of Islamic bank customers: perspectives and implications (1998)Why do Malaysian customers patronise Islamic banks? (2007)Factors Affecting Adoption of Takaful (Islamic Insurance) in the Maldives (2016)Islamic religiosity and Islamic financial asset holdings (IFAH) (2019)Does Islamic financial literacy and motives influence the holdings of Islamic financial products? A study on bank customers in Klang Valley, Malaysia (2024)Reference Group Influence on Product and Brand Purchase Decisions (1982)Compulsive Buying: A Phenomenological Exploration (1989)Cultures and Organizations: Software of the Mind. (1993)The Influence of Advertising Media towards Consumer Purchasing Behavior in the Food and Beverage Industry in Malaysia (2018)Stimulating Online Buying Behaviour among Millennials in Pakistan: A conceptual model and Research Propositions (2019)How Positive and Negative Electronic Word of Mouth (eWOM) Affects Customers’ Intention to Use Social Commerce? A Dual-Stage Multi Group-SEM and ANN Analysis (2022)A Model for Predictive Measurements of Advertising Effectiveness (1961)Advertising as Information (1974)European Journal of Business and Management (2017)Book Review: The Theory of Buyer Behavior (1971)Principles of Marketing (1972)The theory of planned behavior (1991)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Critical factors characterizing consumers’ intentions to use drones for last-mile delivery: Does delivery risk matter? (2021)Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model (2022)Modeling the influence of critical factors on the adoption of green energy technologies (2022)Calculating, Interpreting, And Reporting Cronbach’s Alpha Reliability Coefficient For Likert-Type Scales (2003)Effective Advertising and its Influence on Consumer Buying Behavior (2012)Impact of Brand Image and Advertisement on Consumer Buying Behavior (2013)
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  • 2020Investigating consumer innovativeness in the context of drone food delivery services: Its impact on attitude and behavioral intentions173 cited
  • 2016Effects of Advertisement on Consumer’s Buying Behaviour with References to FMCGs in Southern Punjab-Pakistan23 cited
  • 2014Demand of Family Takaful in Malaysia: Critical Determinant Factors Examined19 cited
  • 2013Study on the Influence of Advertising Attractiveness on the Purchase Decisions of Women and Men15 cited
  • 2015Impact Of Online Advertising On Consumer Attitudes And Interests Buy Online (Survey On Students Of Internet Users In Makassar)11 cited
  • 2020Impact of advertisement and price on consumer purchase decision6 cited
  • 2019Information model of the economic efficiency of advertising5 cited

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