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Public Relations for Improving Public Perception of the Marketing Executives in the Banking Industry in Nigeria
11 references·0 citing·34 second hop
Public Relations for Improving Public Perception of the Marketing Executives in the Banking Industry in Nigeria (2013)Public Relations for Improving Public Per…Corporate Communications: Theory and Practice (2007)Corporate Communications: The…Exploring Public Relations (2006)Exploring Public RelationsExplicating Relationship Management as a General Theory of Public Relations (2003)Explicating Relationship Mana…Public Relations in Strategic Management and Strategic Management of Public Relations: theory and evidence from the IABC Excellence project (2000)Public Relations in Strategic…Creating Corporate Reputations (2000)Creating Corporate ReputationsPublic relations education in Britain: An historical review in the context of professionalisation (1999)Public relations education in…Introduction to Public Relations (1989)Introduction to Public Relati…Advancement for public relations role models (1986)Advancement for public relati…Public relations—Management (1982)Public relations—ManagementTesting the practitioner's impact on clients (1979)Testing the practitioner's im…Effective Public Relations (1967)Effective Public RelationsToward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research (1989)Managing public relations (1998)Gender Discrepancies in a Gendered Profession: A Developing Theory for Public Relations (2002)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)MANAGING PUBLIC RELATIONS (2018)Theories of Human Communication (1978)Organizational Blogs and the Human Voice: Relational Strategies and Relational Outcomes (2006)Conversational Voice, Communicated Commitment, and Public Relations Outcomes in Interactive Online Communication (2009)Dialogic communication in 140 characters or less: How Fortune 500 companies engage stakeholders using Twitter (2010)The Sociology of the Professions (1972)The practice of public relations (1992)State propaganda and bureaucratic intelligence: The creation of public relations in 20th century Britain (1998)Public relations education in Britain: A review at the outset of the millennium and thoughts for a different research agenda (2003)A First Look for Parameters of Public Relations in Europe (2004)Histories of public relations (2011)Evolution of the Manager Role in Public Relations Practice (1995)Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations (1997)Relationship management in public relations: dimensions of an organization-public relationship (1998)Defining Strategic Communication (2007)Involving Stakeholders in Developing Corporate Brands: the Communication Dimension (2007)Reporting CSR – what and how to say it? (2007)Consumer‐oriented CSR communication: focusing on ability or morality? (2012)Public Relations Practitioner Role Enactment at the Senior Management Level Within U.K. Companies (2000)The Role of Public Relations With Internal Activists (2007)Student–university relationships and reputation: a study of the links between key factors fostering students’ supportive behavioral intentions towards their university (2008)Brand, organization identity and reputation: SMEs as expressive organizations (2007)Business Reputation and Labor Efficiency, Productivity, and Cost (2010)Defining and Measuring Corporate Reputations (2016)Effective Internal Communication (2007)Oil Companies and Corporate Social Responsibility in Nigeria: An Empirical Assessment of Chevron's Community Development Projects in the Niger Delta (2012)Saints and sinners: Competing identities in public relations ethics (2012)Removing the Spin: Toward a New Theory of Public Relations History (2009)Defining the ‘object’ of public relations research: A new starting point (2012)Organizational listening: Addressing a major gap in public relations theory and practice (2016)
this work references cited by second hop

References

  • 1967Effective Public Relations969 cited
  • 2003Explicating Relationship Management as a General Theory of Public Relations671 cited
  • 1986Advancement for public relations role models281 cited
  • 1979Testing the practitioner's impact on clients268 cited
  • 2007Corporate Communications: Theory and Practice263 cited
  • 2000Creating Corporate Reputations246 cited
  • 2006Exploring Public Relations220 cited
  • 2000Public Relations in Strategic Management and Strategic Management of Public Relations: theory and evidence from the IABC Excellence project101 cited
  • 1989Introduction to Public Relations54 cited
  • 1999Public relations education in Britain: An historical review in the context of professionalisation29 cited
  • 1982Public relations—Management9 cited

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