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Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
0 references·12 citing·58 second hop
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Cited by

  • 2014Consumer in Sports: Fan typology analysis95 cited
  • 2006Consumer Motivations to Participate in Event-Marketing Strategies92 cited
  • 2017Peer-to-Peer Accommodation Networks82 cited
  • 2006Vers un renforcement de la proximité des relations client49 cited
  • 2018Consumer-led experience customization: a socio-spatial approach43 cited
  • 2005Event-Marketing as Innovative Marketing Communications: Reviewing the German experience33 cited
  • 2008Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity23 cited
  • 2018Integration of materialism with shopping motivations: motivations based profile of Indian mall shoppers22 cited
  • 2015Polish final purchasers’ expectations towards the features of dairy product packaging in the context of buying decisions22 cited
  • 2016The Ins and Outs of Business and Professional Discourse Research19 cited
  • 2010A critical account of the process of branding: towards a synthesis15 cited
  • 2007Like being a drop in a freshly-poured Guinness pint: consumer motivations to participate in the "Guinness Storehouse"8 cited

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