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Facebook commerce usage intention: a symmetric and asymmetric approach · Study

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ArticleFacebook commerce usage intention: a symmetric and asymmetric approach

Manuel Alonso Dos Santos2019

OA

Articlegreen2019

Facebook commerce usage intention: a symmetric and asymmetric approach

Manuel Alonso Dos Santos · Mario Alguacil · Elena Carvajal-Trujillo

16 citations·0/0 files stored·Information Technology and Management

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Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2011PLS-SEM: Indeed a Silver Bullet 2015A primer on partial least squares structural equation modeling (PLS-SEM)1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2014A primer on partial least squares structural equation modeling (PLS-SEM)2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?2008Redesigning Social Inquiry: Fuzzy Sets and Beyond

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2023The role of social media business and organizational resources for successful digital transformation 2024Modeling New Technology Readiness and Acceptance in the Case of B2B Marketing Employees

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Year2019

Typearticle

Published2019-12-06

VenueInformation Technology and Management

ISSN-L1385-951X

Languageen

Citations16

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1007/s10799-019-00311-2

openalex_workW2993962732

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