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ATRIBUT PEMILIHAN KUALITAS RESTORAN: CITRA MEREK DAN HARGA
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References

  • 2007The Effects of Perceived Price and Brand Image on Value and Purchase Intention: Leisure Travelers' Attitudes Toward Online Hotel Booking258 cited
  • 2012Impact of Restaurant Experience on Brand Image and Customer Loyalty: Moderating Role of Dining Motivation216 cited
  • 2015The Impact of Brand Prestige on Trust, Perceived Risk, Satisfaction, and Loyalty in Upscale Restaurants197 cited
  • 2018Antecedents of consumers’ Halal brand purchase intention: an integrated approach186 cited
  • 2019The Impact of Perceived Brand Globalness on Consumers’ Purchase Intention and the Moderating Role of Consumer Ethnocentrism: An Evidence from Vietnam147 cited
  • 2019Building brand relationship for restaurants140 cited
  • 2013Engaging Customers for Loyalty in the Restaurant Industry: The Role of Satisfaction, Trust, and Delight88 cited
  • 2017Influence of price and brand image on restaurant customers’ restaurant selection attribute87 cited
  • 2012Country‐of‐origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers80 cited
  • 2015Assessment of Service Quality in the Fast-Food Restaurant79 cited
  • 2015Effect of food service-brand equity on consumer-perceived food value, physical risk, and brand preference64 cited
  • 2018I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back64 cited
  • 2017Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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63 cited
  • 2014Change in Consumer Patronage and Willingness to Pay at Different Levels of Service Attributes in Restaurants: A Study in India61 cited
  • 2014Determinants of Customer Complaint Behavior in a Restaurant Context: The Role of Culture, Price Level, and Customer Loyalty59 cited
  • 2014How Do Customers Perceive Service Quality in Differently Structured Fast Food Restaurants?54 cited
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