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The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments
16 references·16 citing·40 second hopsampled
The Influence of Green Message Types on Advertising Effectiveness for Luxury and Budget Hotel Segments (2019)The Influence of Green Message Types on A…Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels (2013)Developing an extended Theory…Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Consumer attitude and purchas…Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Instructional manipulation ch…Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)Application of the Theory of …Pro‐environmental products: marketing influence on consumer purchase decision (2008)Pro‐environmental products: m…Exploring consumer attitude and behaviour towards green practices in the lodging industry in India (2007)Exploring consumer attitude a…Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects (2004)Attention Capture and Transfe…Multimedia Learning (2001)Multimedia LearningGreen marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…Advances in Consumer Research (1992)Advances in Consumer ResearchAn Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Mental Representations: A Dual Coding Approach (1986)Mental Representations: A Dua…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Attitudes and Persuasion: Classic and Contemporary Approaches (1981)Attitudes and Persuasion: Cla…Imagery and Verbal Processes (1972)Imagery and Verbal ProcessesInfluence of the green certification logo and text on environmental awareness and hotel guests’ water-saving behaviour (2024)Influence of the green certif…Effects of environmental sustainability practice in the economy hotel to Gen Zer’s purchase decision: Behavior economy approach using choice based conjoint analysis (2024)Effects of environmental sust…Eco-Chic stays: The influence of green communication on guest booking intentions (2024)Eco-Chic stays: The influence…Reinventing ecolabels in the era of augmented reality: An experimental study on the case of fair-trade coffee (2023)Reinventing ecolabels in the …Luxury hospitality: A systematic literature review and research agenda (2023)Luxury hospitality: A systema…How employees perceive and (dis)engage with ‘green’ practices in luxury hotels (2023)How employees perceive and (d…Effects of green messages in advertisements: a meta-analysis (2023)Effects of green messages in …The Influence of Sustainable Positioning on eWOM and Brand Loyalty: Analysis of Credible Sources and Transparency Practices Based on the S-O-R Model (2022)The Influence of Sustainable …Research on luxury hospitality: A systematic review of the literature (2022)Research on luxury hospitalit…Green Advertising on Social Media: A Systematic Literature Review (2022)Green Advertising on Social M…Does Airbnb offer hedonic or utilitarian products? An experimental analysis of motivations to use Airbnb (2022)Does Airbnb offer hedonic or …Consumer adoption of green hotels: understanding the role of value, innovation, and involvement (2022)Consumer adoption of green ho…The role of art infusion in enhancing pro-environmental luxury brand advertising (2021)The role of art infusion in e…Green message strategies and green brand image in a hotel context (2021)Green message strategies and …Three decades of green advertising – a review of literature and bibliometric analysis (2020)Three decades of green advert…How can hotels’ green advertising be persuasive to consumers? An information processing perspective (2020)How can hotels’ green adverti…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1985Measuring the Involvement Construct6,012 cited
  • 1986Mental Representations: A Dual Coding Approach5,111 cited
  • 2009Instructional manipulation checks: Detecting satisficing to increase statistical power3,489 cited
  • 1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
  • 1972Imagery and Verbal Processes3,246 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2001Multimedia Learning2,301 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2009Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities1,920 cited
  • 2013Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels1,497 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 2011Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern1,081 cited
  • 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,071 cited
  • 2004Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

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1,036 cited
  • 2007Exploring consumer attitude and behaviour towards green practices in the lodging industry in India1,033 cited
  • 2008Pro‐environmental products: marketing influence on consumer purchase decision1,020 cited
  • Cited by

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    • 2022Consumer adoption of green hotels: understanding the role of value, innovation, and involvement59 cited
    • 2021Green message strategies and green brand image in a hotel context54 cited
    • 2022Green Advertising on Social Media: A Systematic Literature Review54 cited
    • 2020How can hotels’ green advertising be persuasive to consumers? An information processing perspective50 cited
    • 2023How employees perceive and (dis)engage with ‘green’ practices in luxury hotels45 cited
    • 2024Influence of the green certification logo and text on environmental awareness and hotel guests’ water-saving behaviour44 cited
    • 2024Eco-Chic stays: The influence of green communication on guest booking intentions41 cited
    • 2024Effects of environmental sustainability practice in the economy hotel to Gen Zer’s purchase decision: Behavior economy approach using choice based conjoint analysis37 cited
    • 2023Reinventing ecolabels in the era of augmented reality: An experimental study on the case of fair-trade coffee29 cited
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