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Branding und Unternehmenskommunikation: Marken im öffentlichen Diskurs · Study

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ChapterBranding und Unternehmenskommunikation: Marken im öffentlichen Diskurs

Jürgen Häusler2019

Chapter2019

Branding und Unternehmenskommunikation: Marken im öffentlichen Diskurs

Jürgen Häusler

6 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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2009Die Deutschen und ihre Mythen 2003Counterfeiting exposed : protecting your brand and customers 2005Soziologie der Marke 2017Strategie und Technik der Markenführung 2005Branding als Grundlage zum Markenaufbau 2004Handbuch Markenführung 2005Ausweitung der Markenzone 2008Spannung Marke für komplexe B-to-B-Unternehmen

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2021Strategische Ausrichtung der Unternehmenskommunikation: Zieldefinition, Alignment mit Organisationszielen und Wertbeitrag

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2022Branding und Unternehmenskommunikation: Marken im öffentlichen Diskurschapter · 7 shared references 2019Marke als Kommunikation und Metaproduktchapter · 2 shared references 2014Sharing Versus Pseudo-Sharing in Web 2.0article · 1 shared reference 2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeitsarticle · 1 shared reference 2014The Myths That Made America : An Introduction to American Studiesbook · 1 shared reference 2019Developing anti-counterfeiting measures: The role of smart packagingarticle · 1 shared reference

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Year2019

Typechapter

Published2019-01-01

VenueSpringer eBooks

Languagede

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-658-03894-6_17-1

openalex_workW2995308371

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