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How and when does the brand orientation-market orientation nexus matter?
16 references·3 citing·40 second hop
How and when does the brand orientation-market orientation nexus matter? (2019)How and when does the brand orientation-m…Resource-based theory in marketing (2013)Resource-based theory in mark…Market orientation, marketing capabilities, and firm performance (2009)Market orientation, marketing…Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box (2007)Managing Firm Resources in Dy…Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Explicating dynamic capabilit…Resolving the Capability–Rigidity Paradox in New Product Innovation (2005)Resolving the Capability–Rigi…Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance (2005)Market Orientation: A Meta-An…Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies (2005)Choosing among Alternative Se…Responsive and Proactive Market Orientation and New‐Product Success* (2004)Responsive and Proactive Mark…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Use of partial least squares …Customer-led and market-oriented: let’s not confuse the two (1998)Customer-led and market-orien…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The importance of entrepreneurial leadership in fostering bank performance (2023)The importance of entrepreneu…Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence From Agri Product Users (2022)Mediating Role of Customer Va…How the consumers’ intentions to pay a price premium are influenced in luxury fine dining restaurants? (2022)How the consumers’ intentions…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Testing Structural Equation Models. (1994)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)The Essential Guide to Effect Sizes (2010)Does it Pay to Be Good...And Does it Matter? A Meta-Analysis of the Relationship between Corporate Social and Financial Performance (2011)Firm Resources and Sustained Competitive Advantage (1991)Customer value: The next source for competitive advantage (1997)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)The Theory of Economic Development (2003)Firm resources and sustained competitive advantage (2004)A framework of sustainable supply chain management: moving toward new theory (2008)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Dynamic capabilities and strategic management (1997)Business Models, Business Strategy and Innovation (2009)The Business Model: Recent Developments and Future Research (2011)Understanding digital transformation: A review and a research agenda (2019)Entrepreneurship and Dynamic Capabilities: A Review, Model and Research Agenda* (2006)Resource Orchestration to Create Competitive Advantage (2010)The Foundations of Enterprise Performance: Dynamic and Ordinary Capabilities in an (Economic) Theory of Firms (2014)When to use and how to report the results of PLS-SEM (2018)The Capabilities of Market-Driven Organizations (1994)The Comparative Advantage Theory of Competition (1995)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2007Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance16,758 cited
  • 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies7,307 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1993Market Orientation: Antecedents and Consequences4,340 cited
  • 2007Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box3,694 cited
  • 2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
  • 2005Choosing among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies1,740 cited
  • 2009Market orientation, marketing capabilities, and firm performance1,542 cited
  • 2005Resolving the Capability–Rigidity Paradox in New Product Innovation1,511 cited
  • 2004Responsive and Proactive Market Orientation and New‐Product Success*

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1,465 cited
  • 1998Customer-led and market-oriented: let’s not confuse the two1,076 cited
  • 2013Resource-based theory in marketing884 cited
  • Cited by

    • 2023The importance of entrepreneurial leadership in fostering bank performance28 cited
    • 2022How the consumers’ intentions to pay a price premium are influenced in luxury fine dining restaurants?15 cited
    • 2022Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence From Agri Product Users12 cited