References

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• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 1996The Theory of Planned Behavior: A Review of its Applications to Health-Related Behaviors3,184 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
• 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
• 2000Prediction and Intervention in Health‐Related Behavior: A Meta‐Analytic Review of Protection Motivation Theory1,460 cited
• 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
• 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,034 cited
• 1992The Value of Brand Equity807 cited
• 2000Brands and brand equity: definition and management725 cited
• 1999Consumers' Trust in a Brand and the Link to Brand Loyalty679 cited
• 1993Measuring brand value with scanner data618 cited
• 2002Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale613 cited
• 2010