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Measuring the impact of functional and experiential mixed reality elements on a museum visit
7 references·16 citing·52 second hop
Measuring the impact of functional and experiential mixed reality elements on a museum visit (2019)Measuring the impact of functional and ex…When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions (2018)When art meets tech: The role…Value of augmented reality at cultural heritage sites: A stakeholder approach (2017)Value of augmented reality at…Exploring the experience value of museum visitors as a co-creation process (2017)Exploring the experience valu…Enhancing art gallery visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective (2016)Enhancing art gallery visitor…Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum (2016)Effects of Virtual Reality an…Emotions and visitors’ satisfaction at a museum (2014)Emotions and visitors’ satisf…Heritage site management (2006)Heritage site managementDigitally enriched exhibitions: Perspectives from Museum professionals (2024)Digitally enriched exhibition…Comparing the Impact of Non-Gamified and Gamified Virtual Reality in Digital Twin Virtual Museum Environments: A Case Study of Wieng Yong House Museum, Thailand (2024)Comparing the Impact of Non-G…Transforming museums with technology and digital innovations: a scoping review of research literature (2023)Transforming museums with tec…The effect of immersive experience, user engagement and perceived authenticity on place satisfaction in the context of augmented reality (2023)The effect of immersive exper…Seeing history come to life with augmented reality: the museum experience of generation Z in Göbeklitepe (2023)Seeing history come to life w…Exploring relations among authentic tourism experience, experience quality, and tourist behaviours in phygital heritage with experimental design (2023)Exploring relations among aut…A critical review of technology-driven service innovation in hospitality and tourism: current discussions and future research agendas (2023)A critical review of technolo…Smart tourism technologies towards memorable experiences for museum visitors (2022)Smart tourism technologies to…Dive in the flow experience: millennials’ tech-savvy, satisfaction and loyalty in the smart museum (2022)Dive in the flow experience: …To adopt or not to adopt? A co-evolutionary framework and paradox of technology adoption by small museums (2021)To adopt or not to adopt? A c…The Effect of Virtual Reality Technology on the Imagery Skills and Performance of Target-Based Sports Athletes (2021)The Effect of Virtual Reality…Locally focused and digitally oriented: examining eco-museums' digitization in a service quality management perspective (2021)Locally focused and digitally…It is worth a visit! Website quality and visitors’ intentions in the context of corporate museums: a multimethod approach (2021)It is worth a visit! Website …Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism (2021)Discovering the determinants …Boosting the pre-purchase experience through virtual reality. Insights from the cruise industry (2021)Boosting the pre-purchase exp…A framework for constructing and evaluating the role of MR as a holographic virtual guide in museums (2021)A framework for constructing …A circumplex model of affect. (1980)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior (1994)The servicescape as an antecedent to service quality and behavioral intentions (2013)A visitors’ experience model for mixed reality in the museum (2019)Customer emotion research in hospitality and tourism: conceptualization, measurements, antecedents and consequences (2021)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The partial least squares approach for structural equation modeling. 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References

  • 2016Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum515 cited
  • 2018When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions495 cited
  • 2017Value of augmented reality at cultural heritage sites: A stakeholder approach358 cited
  • 2006Heritage site management325 cited
  • 2017Exploring the experience value of museum visitors as a co-creation process220 cited
  • 2016Enhancing art gallery visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective193 cited
  • 2014Emotions and visitors’ satisfaction at a museum121 cited

Cited by

  • 2023A critical review of technology-driven service innovation in hospitality and tourism: current discussions and future research agendas124 cited
  • 2021The Effect of Virtual Reality Technology on the Imagery Skills and Performance of Target-Based Sports Athletes85 cited
  • 2023The effect of immersive experience, user engagement and perceived authenticity on place satisfaction in the context of augmented reality84 cited
  • 2021A framework for constructing and evaluating the role of MR as a holographic virtual guide in museums81 cited
  • 2022Smart tourism technologies towards memorable experiences for museum visitors78 cited
  • 2021Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism

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51 cited
  • 2023Exploring relations among authentic tourism experience, experience quality, and tourist behaviours in phygital heritage with experimental design49 cited
  • 2022Dive in the flow experience: millennials’ tech-savvy, satisfaction and loyalty in the smart museum47 cited
  • 2023Transforming museums with technology and digital innovations: a scoping review of research literature39 cited
  • 2021To adopt or not to adopt? A co-evolutionary framework and paradox of technology adoption by small museums39 cited
  • 2024Digitally enriched exhibitions: Perspectives from Museum professionals35 cited
  • 2024Comparing the Impact of Non-Gamified and Gamified Virtual Reality in Digital Twin Virtual Museum Environments: A Case Study of Wieng Yong House Museum, Thailand34 cited
  • 2021Boosting the pre-purchase experience through virtual reality. Insights from the cruise industry28 cited
  • 2023Seeing history come to life with augmented reality: the museum experience of generation Z in Göbeklitepe20 cited
  • 2021It is worth a visit! Website quality and visitors’ intentions in the context of corporate museums: a multimethod approach19 cited
  • 2021Locally focused and digitally oriented: examining eco-museums' digitization in a service quality management perspective18 cited