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Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams
16 references·0 citing·43 second hop
Corporate Sponsorship in College Football: An fMRI Study Measuring the Effectiveness of Corporate Branding across Rival Teams (2019)Corporate Sponsorship in College Football…Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Sport Sponsorship: The Relati…Us Versus Them (2011)Us Versus ThemMeasuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program (2008)Measuring the Effectiveness o…Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008)Brand Image and Fan Loyalty i…Sponsorship-Linked Marketing: The Role of Articulation in Memory (2006)Sponsorship-Linked Marketing:…Intergroup Threat and Outgroup Attitudes: A Meta-Analytic Review (2006)Intergroup Threat and Outgrou…Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions (2006)Effect of Perceived Sport Eve…Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)Neural Correlates of Behavior…Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship (2001)Social identity effects in a …Identity Theory and Social Identity Theory (2000)Identity Theory and Social Id…Sponsorship: From Management Ego Trip to Marketing Success (1996)Sponsorship: From Management …Sports fans: Measuring degree of identification with their team. 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References

  • 1989Social Identity Theory and the Organization7,973 cited
  • 1989Social Identity Theory and the Organization5,394 cited
  • 1993Questionnaire Design, Interviewing and Attitude Measurement4,974 cited
  • 2000Identity Theory and Social Identity Theory4,461 cited
  • 1974Social identity and intergroup behaviour4,072 cited
  • 2006Intergroup Threat and Outgroup Attitudes: A Meta-Analytic Review1,581 cited
  • 2004Neural Correlates of Behavioral Preference for Culturally Familiar Drinks1,353 cited
  • 1993Sports fans: Measuring degree of identification with their team.1,063 cited
  • 2011Us Versus Them494 cited
  • 2008Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment490 cited
  • 2001Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship457 cited
  • 1996Sponsorship: From Management Ego Trip to Marketing Success389 cited
  • 2013Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions296 cited
  • 2006Sponsorship-Linked Marketing: The Role of Articulation in Memory293 cited
  • 2006Effect of Perceived Sport Event and Sponsor Image Fit on Consumers’ Cognition, Affect, and Behavioral Intentions

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209 cited
  • 2008Measuring the Effectiveness of Sponsorship of an Elite Intercollegiate Football Program166 cited
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