Prinsip & Dinamika Pemasaran

Fandy Tjiptono · Anastasia Diana

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Business and Management Studies

Abstract

Pemasaran semakin mendapatkan posisi strategik dalam organisasi, baik bisnis maupun nirlaba. Sebagai disiplin ilmu yang dinamis, pemasaran mengalami perkembangan pesat seiring perjalanan waktu. Buku kecil ini berusaha memaparkan beberapa isu atau topik kontemporer dalam bidang pemasaran.

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