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Exploration on digital marketing as business strategy model among Malaysian entrepreneurs via neurocomputing
13 references·0 citing·49 second hop
Exploration on digital marketing as business strategy model among Malaysian entrepreneurs via neurocomputing (2020)Exploration on digital marketing as busin…The Same but Different: Understanding Entrepreneurial Behaviour in Disadvantaged Communities (2019)The Same but Different: Under…Digital Marketing Strategy: An Integrated Approach to Online Marketing (2019)Digital Marketing Strategy: A…Big five personality traits, entrepreneurial self-efficacy and entrepreneurial intention (2019)Big five personality traits, …Expect the unexpected: examining the shaping role of entrepreneurial orientation on causal and effectual decision-making logic during economic crisis (2018)Expect the unexpected: examin…How to Conduct a Practice-based Study: Problems and Methods (2013)How to Conduct a Practice-bas…A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky (2011)A Tale of Two Spirits: Entrep…The New Tools Briefing: Teaching New Marketing Practices and Technology to Students (2009)The New Tools Briefing: Teach…Understanding Market-Driving Behavior: The Role of Entrepreneurship (2008)Understanding Market-Driving …Museum marketing and strategy : designing missions, building audiences, generating revenue and resources (2008)Museum marketing and strategy…Marketing in small hotels: a qualitative study (2008)Marketing in small hotels: a …Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage (2006)Large firms, entrepreneurial …Understanding strategic adaptation in small firms (2001)Understanding strategic adapt…A multidimensional study of the key determinants of effective SME marketing activity: Part 1 (2001)A multidimensional study of t…Firm Resources and Sustained Competitive Advantage (1991)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Understanding the relationship between entrepreneurial orientation and strategic learning capability: an empirical investigation (2009)Business model innovation vs replication: financial performance implications of strategic emphases (2010)Strategic Orientations in Management Literature: Three Approaches to Understanding the Interaction between Market, Technology, Entrepreneurial and Learning Orientations (2010)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. 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(2003)Impact of Entrepreneurial Education, Mindset, and Creativity on Entrepreneurial Intention: Mediating Role of Entrepreneurial Self-Efficacy (2021)Personality Traits, Social Self-Efficacy, Social Support, and Social Entrepreneurial Intention: The Moderating Role of Gender (2021)What makes for future entrepreneurs? The role of digital competencies for entrepreneurial intention (2024)Social Media Marketing: What Do Prospective Patients Want to See? (2019)Literature review on business prototypes for digital platform (2020)COVID-19 and SMEs Digital Transformation (2022)Practice Theory: Viewing leadership as leading (2014)Making Progress on Mathematical Knowledge for Teaching (2016)Practice theory and the study of interaction in business relationships (2016)Cultural consumption, interactive sociality, and the museum (2013)Selling the Object of Strategy: How Frontline Workers Realize Strategy through their Daily Work (2015)When culture meets digital platforms: value creation and stakeholders’ alignment in big data use (2019)
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References

  • 2008Understanding Market-Driving Behavior: The Role of Entrepreneurship301 cited
  • 2013How to Conduct a Practice-based Study: Problems and Methods268 cited
  • 2019Digital Marketing Strategy: An Integrated Approach to Online Marketing254 cited
  • 2019Big five personality traits, entrepreneurial self-efficacy and entrepreneurial intention248 cited
  • 2001A multidimensional study of the key determinants of effective SME marketing activity: Part 1239 cited
  • 2006Large firms, entrepreneurial marketing processes, and the cycle of competitive advantage229 cited
  • 2008Museum marketing and strategy : designing missions, building audiences, generating revenue and resources166 cited
  • 2001Understanding strategic adaptation in small firms163 cited
  • 2018Expect the unexpected: examining the shaping role of entrepreneurial orientation on causal and effectual decision-making logic during economic crisis138 cited
  • 2008Marketing in small hotels: a qualitative study106 cited
  • 2011A Tale of Two Spirits: Entrepreneurial Marketing at 42Below Vodka and Penderyn Whisky38 cited
  • 2019The Same but Different: Understanding Entrepreneurial Behaviour in Disadvantaged Communities33 cited
  • 2009The New Tools Briefing: Teaching New Marketing Practices and Technology to Students13 cited

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