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Soft power and nation rebranding
16 references·1 citing·52 second hop
Soft power and nation rebranding (2020)Soft power and nation rebrandingThe Changing Nature of Labor Unrest in China (2014)The Changing Nature of Labor …The determinants and measurement of a country brand: the country brand strength index (2010)The determinants and measurem…Why Are Themed Brandstores So Powerful? 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(2005)Branding the nation: What is …Country as brand, product, and beyond: A place marketing and brand management perspective (2002)Country as brand, product, an…Determinants of Country-of-Origin Evaluations (2000)Determinants of Country-of-Or…Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format (1996)Chinese consumers’ evaluation…Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices (1995)Understanding the Socialized …Countries and their products: A cognitive structure perspective (1993)Countries and their products:…A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool (2024)A Good Signal: How Firms Can …Attitudes, Personality and Behavior (1988)Building Strong Brands (1995)Dimensions of Brand Personality (1997)Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions (2015)Examining the relationship between tourist motivation and satisfaction by two competing methods (2018)Could virtual reality effectively market slow travel in a heritage destination? 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this work references cited by second hop

References

  • 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
  • 2005Denzin, Norman K., and Yvonna S. Lincoln, eds., The Sage Handbook of Qualitative Research, 3rd ed. Thousand Oaks, CA: Sage Publications, 2005.711 cited
  • 1995Understanding the Socialized Body: A Poststructuralist Analysis of Consumers' Self-Conceptions, Body Images, and Self-Care Practices627 cited
  • 2005Branding the nation: What is being branded?588 cited
  • 2005Hybridity and the rise of Korean popular culture in Asia557 cited
  • 2007Using Brand Personality to Differentiate Regional Tourism Destinations334 cited
  • 2000Determinants of Country-of-Origin Evaluations322 cited
  • 2010The determinants and measurement of a country brand: the country brand strength index312 cited
  • 2008Asian Brands and the Shaping of a Transnational Imagined Community276 cited
  • 2007Linking Travel Motivation, Tourist Self-Image and Destination Brand Personality263 cited
  • 2009Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place256 cited
  • 2008The impact of national stereotypes on the country of origin effect255 cited
  • 1993Countries and their products: A cognitive structure perspective238 cited
  • 2014The Changing Nature of Labor Unrest in China219 cited

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  • 1996Chinese consumers’ evaluation of foreign products: the influence of culture, product types and product presentation format208 cited
  • 2008Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition192 cited
  • Cited by

    • 2024A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool19 cited