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KURUMSAL MARKALAR AÇISINDAN KRİZ İLETİŞİMİNİN ÖNEMİ: PINAR KRİZİ ÖRNEĞİ
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(1991)The employer brand (1996)Internal corporate branding impact on employees’ brand supporting behaviour (2017)The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty (2017)Corporate brand orientation: Identity, internal images, and corporate identification matters (2021)
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References

  • 2014The value of communication during a crisis: Insights from strategic communication research438 cited
  • 2015The role of social media in local government crisis communications297 cited
  • 2015Social Media Use During Disasters297 cited
  • 2016How Social Media Is Changing Crisis Communication Strategies: Evidence from the Updated Literature237 cited
  • 2013The corporate brand identity matrix135 cited
  • 2017Crisis Communications in the Age of Social Media129 cited
  • 2000Corporate reputation versus corporate branding: the realist debate114 cited
  • 2017Exploring the relationship between corporate reputation and the public’s crisis communication on social media112 cited
  • 2013Corporate brand orientation: What is it? What of it?104 cited
  • 2018Social media crisis communication: Enhancing a discourse of renewal through dialogic content79 cited
  • 2016The Role of Social Media in Crisis Communication and Crisis Management55 cited
  • 2016Brand crisis communication through social media52 cited
  • 2006Corporate Reputations, Branding and People Management51 cited
  • 2008The role of corporate branding in a market driving strategy45 cited
  • 2018Exploring social media use in university crisis communication: An experiment to measure impact on perceived crisis severity and attitudes of key publics

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29 cited
  • 2017Crisis Communication and Social Media. A Systems‐ and Medium‐Theoretical Perspective23 cited
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