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Deciding online and offline sales strategies when service industry customers express fairness concerns
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References

  • 2011Incorporating Fairness into Game Theory and Economics4,707 cited
  • 2018International Journal of Business and Social Science4,284 cited
  • 2000Fairness as a Constraint on Profit Seeking: Entitlements in the Market3,159 cited
  • 1986Fairness and the Assumptions of Economics2,462 cited
  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,473 cited
  • 2003Consumer Perceptions of Price (Un)Fairness1,077 cited
  • 1999Perceptions of Price Unfairness: Antecedents and Consequences941 cited
  • 2007Fairness and Channel Coordination708 cited
  • 2011Seeding Strategies for Viral Marketing: An Empirical Comparison673 cited
  • 2012Pricing policies in a dual-channel supply chain with retail services443 cited
  • 2017Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”404 cited
  • 2013Browse‐and‐Switch: Retail‐Online Competition under Value Uncertainty288 cited
  • 2013Distributional and Peer‐Induced Fairness in Supply Chain Contract Design272 cited
  • 2002Do we care what others Get? A Behaviorist Approach to Targeted Promotions

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251 cited
  • 2015Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness248 cited
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    • 2024Technology-Driven Financial Risk Management: Exploring the Benefits of Machine Learning for Non-Profit Organizations18 cited