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Brand switching and consumer identification with brands in the smartphones industry
16 references·7 citing·38 second hop
Brand switching and consumer identification with brands in the smartphones industry (2019)Brand switching and consumer identificati…Using thematic analysis in psychology (2006)Using thematic analysis in ps…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Basics of qualitative researc…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Possessions and the Extended Self (1988)Possessions and the Extended …Psychology of intergroup relations (1986)Psychology of intergroup rela…Advances in Consumer Research (1983)Advances in Consumer ResearchSelf-Concept in Consumer Behavior: A Critical Review (1982)Self-Concept in Consumer Beha…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…In-group bias in the minimal intergroup situation: A cognitive-motivational analysis. (1979)In-group bias in the minimal …A study of normative and informational social influences upon individual judgment. (1955)A study of normative and info…Switching to sustainable products: The role of time, product, and customer characteristics (2024)Switching to sustainable prod…Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon (2024)Don’t make me hate you, my lo…An integrated machine learning and DEMATEL approach for feature preference and purchase intention modelling (2023)An integrated machine learnin…The Gorgeous Brand: Understanding Consumer’ Conspicuous Consumption for Luxury Tourism Products (2022)The Gorgeous Brand: Understan…Show me your mobile and I will tell you who you are: Forecasting consumer compassion and altruism behaviour through smartphone type and usage (2021)Show me your mobile and I wil…On the relationship between brand scandal and consumer attitudes: A literature review and research agenda (2020)On the relationship between b…Can we get back together? Measuring brand relationship breakup (2020)Can we get back together? Mea…Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990)Narrative Inquiry: Experience and Story in Qualitative Research (1999)Document Analysis as a Qualitative Research Method (2009)Seeking Qualitative Rigor in Inductive Research (2012)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)An Information Processing Theory of Consumer Choice (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Advances in Consumer Research (2025)The Bases of Social Power (1986)A Focus Theory of Normative Conduct: A Theoretical Refinement and Reevaluation of the Role of Norms in Human Behavior (1991)Social Influence: Compliance and Conformity (2004)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Social Identity Theory and the Organization (1989)Implicit social cognition: Attitudes, self-esteem, and stereotypes. 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this work references cited by second hop

References

  • 2006Using thematic analysis in psychology193,725 cited
  • 1998Basics of qualitative research : techniques and procedures for developing grounded theory38,622 cited
  • 1986Psychology of intergroup relations10,626 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
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  • 1955A study of normative and informational social influences upon individual judgment.4,815 cited
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2006
Brands and Branding: Research Findings and Future Priorities
2,326 cited

Cited by

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