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A dynamic approach to brand portfolio audit and brand architecture strategy
16 references·0 citing·54 second hop
A dynamic approach to brand portfolio audit and brand architecture strategy (2020)A dynamic approach to brand portfolio aud…Is luxury compatible with sustainability? Luxury consumers’ viewpoint (2013)Is luxury compatible with sus…Brand Portfolio Strategy and Firm Performance (2008)Brand Portfolio Strategy and …Reverse Supply Chains for Commercial Returns (2004)Reverse Supply Chains for Com…Leveraging the Corporate Brand (2004)Leveraging the Corporate BrandHow is Manifest Branding Strategy Related to the Intangible Value of a Corporation? (2004)How is Manifest Branding Stra…Conceptual analysis of brand architecture and relationships within product categories (2004)Conceptual analysis of brand …Kill a brand, keep a customer. (2003)Kill a brand, keep a customer.Corporate brands: what are they? What of them? 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References

  • 2000Cultivating Service Brand Equity1,753 cited
  • 2003Corporate brands: what are they? What of them?860 cited
  • 2004Leveraging the Corporate Brand635 cited
  • 2004Reverse Supply Chains for Commercial Returns574 cited
  • 2004How is Manifest Branding Strategy Related to the Intangible Value of a Corporation?563 cited
  • 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions519 cited
  • 2000The Brand Relationship Spectrum445 cited
  • 2008Brand Portfolio Strategy and Firm Performance267 cited
  • 2013Is luxury compatible with sustainability? Luxury consumers’ viewpoint258 cited
  • 2001Brand Management Paradigms229 cited
  • 1989Building successful brands: The strategic options226 cited
  • 2002Introduction: The Challenges of Corporate Branding148 cited
  • 1994Managing Brand Portfolios: How the Leaders Do It131 cited
  • 2004Conceptual analysis of brand architecture and relationships within product categories124 cited
  • 2002Brand architecture: building brand portfolio value117 cited
  • 2003Kill a brand, keep a customer.

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