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Perspectives on Macromarketing in the African Context: Introduction to the Special Issue · Study

WorkPerspectives on Macromarketing in the African Context: Introduction to the Special Issue

Kofi Q. Dadzie2020

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Workbronze2020

Perspectives on Macromarketing in the African Context: Introduction to the Special Issue

Kofi Q. Dadzie · Jagdish N. Sheth

8 citations·0/0 files stored·Journal of Macromarketing

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

Introduction to the Special Issue on Macromarketing in the African Context

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References

2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices 2005The fortune at the bottom of the pyramid 2011Bottom of the Pyramid as a Source of Breakthrough Innovations 2012Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy 1981The Political Economy of Marketing Systems: Reviving the Institutional Approach 2005Dynamic Transformations for Base-of-the-Pyramid Market Clusters 2006Alleviating Poverty: A Macro/Micro Marketing Perspective 1977Macromarketing

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Details

Year2020

Typeeditorial

Published2020-01-13

VenueJournal of Macromarketing

ISSN-L0276-1467

Languageen

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/0276146719900363

openalex_workW2999952638

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