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Dynamic Transformations for Base-of-the-Pyramid Market Clusters · Study

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ArticleDynamic Transformations for Base-of-the-Pyramid Market Clusters

Eric J. Arnould2005

Article2005

Dynamic Transformations for Base-of-the-Pyramid Market Clusters

Eric J. Arnould

117 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Innovation and Socioeconomic Development Innovation and Knowledge Management Regional Development and Innovation

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References

2010The fortune at the bottom of the pyramid 2004Reinventing strategies for emerging markets: beyond the transnational model 2002The Great Leap: Driving Innovation From the Base of the Pyramid

Cited by

2006Marketing renaissance: How research in emerging markets advances marketing science and practice 2007Marketing Systems—A Core Macromarketing Concept 2008Asian Brands and the Shaping of a Transnational Imagined Community 2010Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory 2012Bridging the institutional divide: Partnerships in subsistence markets 2006Macromarketing: Past, Present, and Possible Future 2013Discursivity, difference, and disruption 2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India

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Year2005

Typearticle

Published2005-06-16

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations117

Files0 public / 0

ShelfInnovation and Socioeconomic Development

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doi10.1177/0092070304273495

openalex_workW2018748169

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