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Dynamic Transformations for Base-of-the-Pyramid Market Clusters
3 references·16 citing·50 second hop
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this work references cited by second hop

References

  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2004Reinventing strategies for emerging markets: beyond the transnational model1,438 cited
  • 2002The Great Leap: Driving Innovation From the Base of the Pyramid592 cited

Cited by

  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 2007Marketing Systems—A Core Macromarketing Concept411 cited
  • 2008Asian Brands and the Shaping of a Transnational Imagined Community276 cited
  • 2010Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory234 cited
  • 2012Bridging the institutional divide: Partnerships in subsistence markets191 cited
  • 2006Macromarketing: Past, Present, and Possible Future179 cited
  • 2013Discursivity, difference, and disruption171 cited
  • 2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India168 cited
  • 2009Inclusive Networks for Building BOP Markets162 cited
  • 2011Global Village vs. Small Town: Understanding Networks at the Base of the Pyramid151 cited
  • 2007Service-dominant logic and resource theory142 cited
  • 2009

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing
134 cited
  • 2011Building the BoP Producer Ecosystem: The Evolving Engagement of F abindia with I ndian Handloom Artisans132 cited
  • 2015Putting sustainable supply chain management into base of the pyramid research131 cited
  • 2019Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand108 cited
  • 2015Cross-Sector Collaboration, Institutional Gaps, and Fragility: The Role of Social Innovation Partnerships in a Conflict-Affected Region101 cited