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Perspectives on Macromarketing in the African Context: Introduction to the Special Issue
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References

  • 2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices1,074 cited
  • 2005The fortune at the bottom of the pyramid975 cited
  • 2011Bottom of the Pyramid as a Source of Breakthrough Innovations766 cited
  • 2012Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy222 cited
  • 1981The Political Economy of Marketing Systems: Reviving the Institutional Approach151 cited
  • 2005Dynamic Transformations for Base-of-the-Pyramid Market Clusters117 cited
  • 2006Alleviating Poverty: A Macro/Micro Marketing Perspective104 cited
  • 1977Macromarketing70 cited
  • 1982A. Macromarketing Approach to Economic Development60 cited
  • 1970Markets and Marketing in Developing Economies51 cited
  • 2012The 4 A's of Marketing48 cited
  • 1989Marketing and Development in Third World Contexts: An Evaluation and Future Directions46 cited
  • 2014The Journal of African Development23 cited
  • 2016Marketing, economic growth, and competitive strategies of firms in Africa16 cited
  • 2018Integrating Bottom-of-the-Pyramid Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea Nut Butter Producers

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  • 2019The Endogenous African Business: Why and How It Is Different, Why It Is Emerging Now and Why It Matters14 cited
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