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Online brand advocacy (OBA): the development of a multiple item scale
16 references·2 citing·45 second hop
Online brand advocacy (OBA): the development of a multiple item scale (2019)Online brand advocacy (OBA): the developm…Social Media and Fake News in the 2016 Election (2017)Social Media and Fake News in…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Qualitative methods for health research (2009)Qualitative methods for healt…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…Brand Community (2001)Brand CommunitySPSS and SAS programs for determining the number of components using parallel analysis and Velicer’s MAP test (2000)SPSS and SAS programs for det…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …Measuring the Involvement Construct (1985)Measuring the Involvement Con…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…A Paradigm for Developing Better Measures of Marketing Constructs (1979)A Paradigm for Developing Bet…Effects of financial consumer protection on brand love and brand advocacy (2025)Effects of financial consumer…Can CSR foster brand defense? A moderated-mediation model of the role of brand passion (2022)Can CSR foster brand defense?…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. (1985)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)PLS-SEM: Indeed a Silver Bullet (2011)Coefficient Alpha and the Internal Structure of Tests (1951)The Theory of Buyer Behavior (1971)The Nature and Scope of Marketing (1976)Measuring Service Quality: A Reexamination and Extension (1992)Trust and TAM in Online Shopping: An Integrated Model1 (2003)\nThe use of partial least squares path modeling in international marketing (2009)The Social Psychology of Organizations. 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References

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3,330 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,261 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,229 cited
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    • 2025Effects of financial consumer protection on brand love and brand advocacy22 cited
    • 2022Can CSR foster brand defense? A moderated-mediation model of the role of brand passion10 cited