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Exploring new routes within brand research in sport management: directions and methodological approaches
16 references·6 citing·51 second hopsampled
Exploring new routes within brand research in sport management: directions and methodological approaches (2020)Exploring new routes within brand researc…Value cocreation at sport events (2019)Value cocreation at sport eve…How Brands Acquire Cultural Meaning (2019)How Brands Acquire Cultural M…Creating Brand Meaning: A Review and Research Agenda (2019)Creating Brand Meaning: A Rev…The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A Formative Approach Examining Brand Associations and Brand Relationships (2017)The Effect of League Brand on…Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions (2017)Inferring Corporate Motives: …eSports – Competitive sports or recreational activity? (2017)eSports – Competitive sports …We love to hate them! Social media-based anti-brand communities in professional football (2016)We love to hate them! Social …To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions (2016)To Extend or Not Extend a Hum…Branding as a dynamic capability (2016)Branding as a dynamic capabil…Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram (2015)Communicating via photographs…Athlete reputational crisis and consumer evaluation (2015)Athlete reputational crisis a…New Sport Teams and the Development of Brand Community (2011)New Sport Teams and the Devel…Customer‐based brand equity in the team sport industry (2005)Customer‐based brand equity i…Brand Strategy in Professional Sports: The Case of French Soccer Teams (2005)Brand Strategy in Professiona…Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport (2002)Developing an Understanding o…Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity (2001)Managing North American Major…Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE) (2023)Rethinking brand management w…Advancing understanding of individual-level brand management in sport (2023)Advancing understanding of in…Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator (2022)Service encounter and repurch…Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams (2021)Seeing the same things differ…Co-Branding Through an International Double Degree Program: A Single Case Study in Sport Management Education (2020)Co-Branding Through an Intern…Building a brand portfolio: the case of English Football League (EFL) clubs (2020)Building a brand portfolio: t…A Paradigm for Developing Better Measures of Marketing Constructs (1979)LISREL 7 : user's reference guide (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Athlete brand image: scale development and model test (2013)Social commerce research: Definition, research themes and the trends (2016)Sponsorship-linked marketing: research surpluses and shortages (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Building Theories from Case Study Research (1989)A Conceptual Framework for Understanding Relationships Between Sport Consumers and Sport Organizations: A Relationship Quality Approach (2011)Examining the relationship between brand emotion and brand extension among supporters of professional football clubs (2012)A Social Identity Approach to Sport Psychology: Principles, Practice, and Prospects (2015)The Presentation of Self in Everyday Life. (1956)Mass Media Research: An Introduction (1991)DMO online platforms: Image and intention to visit (2017)‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media (2018)Female athletes' self-representation on social media: A feminist analysis of neoliberal marketing strategies in “economies of visibility” (2018)Basking in reflected glory: Three (football) field studies. (1976)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Testing the role of service quality on the development of brand associations and brand loyalty (2008)Sporting Facebook: A Content Analysis of NCAA Organizational Sport Pages and Big 12 Conference Athletic Department Pages (2011)Officiating Attrition: The Experiences of Former Referees Via a Sport Development Lens (2013)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)Exploring Origins of Involvement: Understanding the Relationship Between Consumer Motives and Involvement with Professional Sport Teams (2004)Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance (2006)Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment (2008)The Psychology of Interpersonal Relations. (1958)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)An Integrative Theory of Intergroup Conflict (2000)Social media and sports: driving fan engagement with football clubs on Facebook (2017)Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting (2019)Brands as relationship builders in the virtual world: A bibliometric analysis (2019)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure (2020)How, why, and when disclosure type matters for influencer marketing (2021)What drives digital engagement with sponsored videos? An investigation of video influencers’ authenticity management strategies (2022)The Role of Emotions in Marketing (1999)From game design elements to gamefulness (2011)eSport: Construct specifications and implications for sport management (2017)Esports Research: A Literature Review (2019)Welcome to the experience economy (2019)Esports matrix: Structuring the esports research agenda (2020)Possessions and the Extended Self (1988)Dimensions of Brand Personality (1997)Making sense of sensory brand experience: Constructing an integrative framework for future research (2021)The Future of Brands and Branding: An Essay on Multiplicity, Heterogeneity, and Integration (2021)The real purpose of purpose-driven branding: consumer empowerment and social transformations (2021)The Social psychology of intergroup relations (1979)The weirdest people in the world? (2010)Brand activism change agents: strategic storytelling for impact and authenticity (2021)
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References

  • 2002Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport511 cited
  • 2017eSports – Competitive sports or recreational activity?398 cited
  • 2015Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram342 cited
  • 2005Customer‐based brand equity in the team sport industry226 cited
  • 2017Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions149 cited
  • 2005Brand Strategy in Professional Sports: The Case of French Soccer Teams146 cited
  • 2016We love to hate them! Social media-based anti-brand communities in professional football113 cited
  • 2001Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity109 cited
  • 2019Creating Brand Meaning: A Review and Research Agenda87 cited
  • 2019How Brands Acquire Cultural Meaning84 cited
  • 2016Branding as a dynamic capability80 cited
  • 2015Athlete reputational crisis and consumer evaluation75 cited
  • 2011New Sport Teams and the Development of Brand Community74 cited
  • 2019Value cocreation at sport events73 cited
  • 2017The Effect of League Brand on the Relationship Between the Team Brand and Behavioral Intentions: A Formative Approach Examining Brand Associations and Brand Relationships

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67 cited
  • 2016To Extend or Not Extend a Human Brand: An Analysis of Perceived Fit and Attitudes Toward Athlete Brand Extensions65 cited
  • Cited by

    • 2022Service encounter and repurchase intention in fitness centers: perceived value as a mediator and service innovativeness as a moderator44 cited
    • 2021Seeing the same things differently: exploring the unique brand associations linked to women’s professional sport teams27 cited
    • 2023Advancing understanding of individual-level brand management in sport19 cited
    • 2023Rethinking brand management within sport: advancing towards the integrative sport brand ecosystem (ISBE)15 cited
    • 2020Building a brand portfolio: the case of English Football League (EFL) clubs12 cited
    • 2020Co-Branding Through an International Double Degree Program: A Single Case Study in Sport Management Education9 cited