References

• 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
• 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,377 cited
• 2011Comparison of Values of Pearson's and Spearman's Correlation Coefficients on the Same Sets of Data2,035 cited
• 2004When Good Brands Do Bad1,553 cited
• 2001Brand trust in the context of consumer loyalty1,394 cited
• 2009Building strong brands in a modern marketing communications environment1,211 cited
• 2006Relationship quality as a predictor of B2B customer loyalty1,134 cited
• 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,076 cited
• 2014The roles of brand community and community engagement in building brand trust on social media546 cited
• 2011Examining the role of advertising and sales promotions in brand equity creation544 cited
• 2014The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees535 cited
• 2014Consumer brand relationships research: A bibliometric citation meta-analysis508 cited
• 2007Involvement, satisfaction, and brand loyalty in a small business services setting377 cited
• 2008Risk aversion and brand loyalty: the mediating role of brand trust and brand affect