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CONCEPTS OF PUBLIC MARKETING AND EXAMPLES OF ITS APPLICATION IN UKRAINE
3 references·0 citing·9 second hop
CONCEPTS OF PUBLIC MARKETING AND EXAMPLES OF ITS APPLICATION IN UKRAINE (2020)CONCEPTS OF PUBLIC MARKETING AND EXAMPLES…Marketing in the Public Sector (2017)Marketing in the Public SectorPublic Sector Marketing (2006)Public Sector MarketingMarketing in the Public Administration (2006)Marketing in the Public Admin…Social Marketing: An Approach to Planned Social Change (1971)Reinventing Government: How the Entrepreneurial Spirit is Transforming the Public Sector (1995)The shape of ideology: Structure, culture and policy delivery in the new public sector (1996)Marketing in the public sector: a roadmap for improved performance (2007)The Power of the Product P, or Why Toothpaste is So Important to Behavior Change (2009)Creating Successful Price and Placement Strategies for Social Marketing (2010)The Public Service Offering and its Influence on Marketing Priorities in Local Government Organizations (2012)Marketing Público como facilitador do processo de troca na Administração Pública (2021)Public marketing to face wicked problems: theoretical essay for conceptual model construction (2022)
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References

  • 2017Marketing in the Public Sector52 cited
  • 2006Public Sector Marketing31 cited
  • 2006Marketing in the Public Administration15 cited

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