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Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice
16 references·2 citing·45 second hop
Rethinking Relationship Marketing as Consumer Led and Technology Driven: Propositions for Research and Practice (2020)Rethinking Relationship Marketing as Cons…Welcome to the experience economy (2019)Welcome to the experience eco…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Service Research Priorities in a Rapidly Changing Context (2015)Service Research Priorities i…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…Public Displays of Connection (2004)Public Displays of ConnectionSocial Capital, Intellectual Capital, and the Organizational Advantage (1998)Social Capital, Intellectual …Customer value: The next source for competitive advantage (1997)Customer value: The next sour…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Possessions and the Extended Self (1988)Possessions and the Extended …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Developing Buyer-Seller Relationships (1987)Developing Buyer-Seller Relat…Emerging perspectives on services marketing (1983)Emerging perspectives on serv…Guest Editorial: Investigating the effect of the physical context on customer experience (2023)Guest Editorial: Investigatin…Antecedents and consequences of consumer hope for digital payment apps services (2022)Antecedents and consequences …Markets and Hierarchies: Analysis and Antitrust Implications. (1976)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Exchange and Power in Social Life (2017)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The Strength of Weak Ties (1973)Firm Resources and Sustained Competitive Advantage (1991)Knowledge Management: An Organizational Capabilities Perspective (2001)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Social Capital: Prospects for a New Concept (2002)Firm resources and sustained competitive advantage (2004)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Evolving to a New Dominant Logic for Marketing (2003)Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators (2008)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Designing conceptual articles: four approaches (2020)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Exploring the essence of memorable tourism experiences (2011)Value co-creation: concept and measurement (2014)Customer experience management: toward implementing an evolving marketing concept (2015)
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1998Social Capital, Intellectual Capital, and the Organizational Advantage13,741 cited
  • 1987Developing Buyer-Seller Relationships9,139 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 2016Understanding Customer Experience Throughout the Customer Journey5,744 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
  • 2019Welcome to the experience economy2,562 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 2015Service Research Priorities in a Rapidly Changing Context1,469 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 2004Public Displays of Connection

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1,402 cited
  • 1983Emerging perspectives on services marketing1,018 cited
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    • 2022Antecedents and consequences of consumer hope for digital payment apps services27 cited
    • 2023Guest Editorial: Investigating the effect of the physical context on customer experience16 cited