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Sustainable Purchasing Patterns and Consumer Responsiveness to Sustainability Marketing Messages

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References

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411 cited

2009Does it pay to be good356 cited

2014When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements307 cited

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2024Comprehensive Study on the Determinants of Green Behaviour of Slovenian Consumers: The Role of Marketing Communication, Lifestyle, Psychological, and Social Determinants12 cited