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Small Towns, Cultural Heritage, … Good and Evil Queens · Study

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ChapterSmall Towns, Cultural Heritage, … Good and Evil Queens

Angela Besana2020

Chapter2020

Small Towns, Cultural Heritage, … Good and Evil Queens

Angela Besana · Annamaria Esposito · Maria Cristina Vannini

3 citations·0/0 files stored·Springer proceedings in business and economics

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Sustainable Urban and Rural Development Cultural Heritage Management and Preservation Urban Development and Cultural Heritage

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References

2004From city marketing to city branding: Towards a theoretical framework for developing city brands 2003Corporate brands: what are they? What of them?2011City branding: a state‐of‐the‐art review of the research domain 1990Selling the City: Marketing Approaches in Public Sector Urban Planning 2007Beyond the logo: Brand management for cities 2009Branding New York: how a city in crisis was sold to the world 1991Selling the city: marketing approaches in public sector urban planning 1995Place promotion: The use of publicity and marketing to sell towns and regions

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Year2020

Typechapter

Published2020-01-01

VenueSpringer proceedings in business and economics

ISSN-L2198-7246

Languageen

Citations3

Files0 public / 0

ShelfSustainable Urban and Rural Development

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doi10.1007/978-3-030-36342-0_7

openalex_workW3006200877

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