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ArticleTactical use of rewards to enhance loyalty program effectiveness

Peter J. Danaher2020

Article2020

Tactical use of rewards to enhance loyalty program effectiveness

Peter J. Danaher · László Sajtos · Tracey S. Danaher

28 citations·0/0 files stored·International Journal of Research in Marketing

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Customer churn and segmentation

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References

1985Mental Accounting and Consumer Choice 2008Mental Accounting and Consumer Choice 1983A Logit Model of Brand Choice Calibrated on Scanner Data 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value 2006Converting Web Site Visitors into Buyers: How Web Site Investment Increases Consumer Trusting Beliefs and Online Purchase Intentions 1997Loyalty programs and their impact on repeat-purchase loyalty patterns 2006The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention 2008A Hidden Markov Model of Customer Relationship Dynamics

Cited by

2023A systematic literature review and bibliometric analysis based on member subscription services in retailing 20248‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology 2022Cross-reward effects in a coalition loyalty program: The impact of a point currency devaluation 2017Market Positioning Using Cross-Reward Effects in a Coalition Loyalty Program

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2021How push messaging impacts consumer spending and reward redemption in store-loyalty programsarticle · 10 shared references 2021Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty programarticle · 10 shared references 2017Loyalty Programs: Current Insights, Research Challenges, and Emerging Trendschapter · 8 shared references 2023Customer behavior across competitive loyalty programsarticle · 8 shared references 2018When Reward Convenience Meets a Mobile App: Increasing Customer Participation in a Coalition Loyalty Programarticle · 7 shared references 2016Modeling Reward Expiry for Loyalty Programs in a Competitive Marketarticle · 7 shared references

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Year2020

Typearticle

Published2020-02-21

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations28

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.ijresmar.2020.02.005

openalex_workW3007659734

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