Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Strengthening B2B brands by signalling environmental sustainability and managing customer relationships

16 references·16 citing·42 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
1988On the Evaluation of Structural Equation Models26,139 cited
1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
2001Corporate Social Responsibility: A Theory of the Firm Perspective7,563 cited
1984Estimating within-group interrater reliability with and without response bias.4,773 cited
1991Managing Brand Equity3,818 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,436 cited
2013Determinants of sustainability reporting: a review of results, trends, theory, and opportunities in an expanding field of research1,771 cited
2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
2004Benchmarking Marketing Capabilities for Sustainable Competitive Advantage1,626 cited
2009Stakeholder pressure and the adoption of environmental practices: The mediating effect of training1,521 cited
2011Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,074 cited

2008Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives1,074 cited

2008Pro‐environmental products: marketing influence on consumer purchase decision1,020 cited

Cited by

2022Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance155 cited
2021Sociopolitical activist brands130 cited
2023The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk112 cited
2021B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review97 cited
2024The future of competitive advantage in Oman: Integrating green product innovation, AI, and intellectual capital in business strategies83 cited
2022The effects of supplier B2B sustainability positioning on buyer performance: The role of trust70 cited
2024Mapping the sustainability branding field: emerging trends and future directions69 cited
2023Climate change adaptation capability, business-to-business marketing capability and firm performance: Integrating institutional theory and dynamic capability view65 cited
2022Sustainable customer relationship management64 cited
2023Using artificial intelligence to advance sustainable development in industrial markets: A complex adaptive systems perspective64 cited
2024How tech companies advance sustainability through artificial intelligence: Developing and evaluating an AI x Sustainability strategy framework61 cited
2022A conceptual review on entrepreneurial marketing and business sustainability in small and medium enterprises59 cited
2022Strategic B2B brand activism: Building conscientious purpose for social impact57 cited
2023Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations52 cited
2023Enhancing green brand equity through environmental reputation: The important of green brand image, green brand trust, and green brand loyalty48 cited
2021Does R&D intensity promote the adoption of circular supply chain management? Evidence from China48 cited