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Assessing Factors for Designing a Successful B2C E-Commerce Website Using Fuzzy AHP and TOPSIS-Grey Methodology
16 references·1 citing·53 second hop
Assessing Factors for Designing a Successful B2C E-Commerce Website Using Fuzzy AHP and TOPSIS-Grey Methodology (2020)Assessing Factors for Designing a Success…Strategic renewable energy resources selection for Pakistan: Based on SWOT-Fuzzy AHP approach (2019)Strategic renewable energy re…Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China (2019)Reinforcing green competitive…Assessing the solar PV power project site selection in Pakistan: based on AHP-fuzzy VIKOR approach (2019)Assessing the solar PV power …Perceived information transparency in B2C e-commerce: An empirical investigation (2018)Perceived information transpa…What factors determine e-satisfaction and consumer spending in e-commerce retailing? (2017)What factors determine e-sati…Modelling and testing consumer trust dimensions in e-commerce (2017)Modelling and testing consume…Fuzzy multiple criteria decision-making techniques and applications – Two decades review from 1994 to 2014 (2015)Fuzzy multiple criteria decis…A decision model for information technology selection using AHP integrated TOPSIS-Grey: The case of content management systems (2014)A decision model for informat…A new hybrid MCDM model combining DANP with VIKOR to improve e-store business (2012)A new hybrid MCDM model combi…Multiple Attribute Decision Making (2011)Multiple Attribute Decision M…Introduction to the Special Issue Social Commerce: A Research Framework for Social Commerce (2011)Introduction to the Special I…Rank B2C e-commerce websites in e-alliance based on AHP and fuzzy TOPSIS (2010)Rank B2C e-commerce websites …CONTRACTOR SELECTION FOR CONSTRUCTION WORKS BY APPLYING SAW‐G AND TOPSIS GREY TECHNIQUES (2010)CONTRACTOR SELECTION FOR CONS…The Impact of Website Quality Dimensions on Customer Satisfaction in the B2C E-commerce Context (2007)The Impact of Website Quality…A New Marketing Paradigm for Electronic Commerce (1997)A New Marketing Paradigm for …Introduction to Grey system theory (1989)Introduction to Grey system t…An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service (2021)An intelligent approach for a…Fuzzy sets (1965)Intuitionistic fuzzy sets (1986)Fuzzy sets (1996)A bibliometric-based survey on AHP and TOPSIS techniques (2017)Generalised framework for multi-criteria method selection (2018)Multi-sensor data fusion based on the belief divergence measure of evidences and the belief entropy (2018)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations (2009)What Drives Social Commerce: The Role of Social Support and Relationship Quality (2011)A study of the impact of social media on consumers (2014)What motivates customers to participate in social commerce? 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The role of S-O-R theory (2021)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers (2018)Influence of young consumers’ external and internal variables on their e-loyalty to tourism sites (2020)When digital celebrity talks to you: How human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements (2023)Multicriteria decision making in energy planning using a modified fuzzy TOPSIS methodology (2010)Selection of renewable energy sources for sustainable development of electricity generation system using analytic hierarchy process: A case of Malaysia (2013)Structuring problems for Multi-Criteria Decision Analysis in practice: A literature review of method combinations (2017)A novel approach to extended fuzzy TOPSIS based on new divergence measures for renewable energy sources selection (2020)Assessment of the Public Acceptance and Utilization of Renewable Energy in Pakistan (2020)Modeling factors of biogas technology adoption: a roadmap towards environmental sustainability and green revolution (2022)Structural equation modeling in practice: A review and recommended two-step approach. 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References

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  • 2018Perceived information transparency in B2C e-commerce: An empirical investigation231 cited
  • 2014A decision model for information technology selection using AHP integrated TOPSIS-Grey: The case of content management systems226 cited
  • 2010Rank B2C e-commerce websites in e-alliance based on AHP and fuzzy TOPSIS

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213 cited
  • 2019Assessing the solar PV power project site selection in Pakistan: based on AHP-fuzzy VIKOR approach206 cited
  • 2010CONTRACTOR SELECTION FOR CONSTRUCTION WORKS BY APPLYING SAW‐G AND TOPSIS GREY TECHNIQUES168 cited
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    • 2021An intelligent approach for analyzing the impacts of the COVID-19 pandemic on marketing mix elements (7Ps) of the on-demand grocery delivery service45 cited