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BRAND IMAGE, PRODUCT KNOWLEDGE, DAN ELECTRONIC WORD OF MOUTH BERPENGARUH TERHADAP PURCHASE INTENTION

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References

2017A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior436 cited
2015The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image238 cited
2014THE RELATIONSHIP BETWEEN BRAND IMAGE AND PURCHASE INTENTION: EVIDENCE FROM AWARD WINNING MUTUAL FUNDS160 cited
2018Online Purchase Intention of Fruits: Antecedents in an Integrated Model Based on Technology Acceptance Model and Perceived Risk Theory94 cited
2018ANALISIS PERILAKU KONSUMEN DALAM MELAKUKAN ONLINE SHOPPING DI KOTA MAKASSAR56 cited
2018The influence of product knowledge on the relative importance of extrinsic product attributes of wine54 cited
2016The Impact of Brand Image and Discounted Price on Purchase Intention in Outlet Mall: Consumer Attitude as Mediator33 cited
2015Pengaruh Citra Merek Terhadap Minat Beli (Survei Pada Mahasiswa Universitas Brawijaya Yang Menggunakan Pasta Gigi Pepsodent)26 cited
2014PENGARUH PENGETAHUAN PRODUK TERHADAP NIAT BELI DENGAN SIKAP SEBAGAI VARIABEL INTERVENING23 cited
2015The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya - Indonesia20 cited
2016PERAN BRAND IMAGE DALAM MEMEDIASI COUNTRY OF ORIGIN TERHADAP PURCHASE INTENTION20 cited
2019PENGARUH PRODUCT KNOWLEDGE DAN BRAND IMAGE TERHADAP PURCHASE INTENTION (Penelitian pada PT. Bahana Cahaya Sejati Ciamis)19 cited
2015PENGARUH COUNTRY OF ORIGIN, BRAND IMAGE, DAN PERCEIVED QUALITY TERHADAP MINAT BELI SEPEDA MOTOR HONDA BEAT DI KOTA DENPASAR

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