How novice and experienced entrepreneurs name new ventures

Yuval Engel · Ruben van Werven · Annelice Keizer

25 citations0/0 files storedJournal of Small Business Management

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Entrepreneurship Studies and Influences Management and Organizational Studies Corporate Identity and Reputation

Abstract

We examine the role of entrepreneurial experience in shaping a key decision that every entrepreneur has to make: naming their new venture. Using a qualitative approach, we compare and contrast serial and novice entrepreneurs as they name the same company. We find several naming practices and show that novice and serial entrepreneurs use distinct naming strategies reflecting appeals to cognitive and emotional resonance. Our findings contribute to theory on firm names with a much-needed account of naming practices and provide insights for research on legitimation by showing that differences in entrepreneurial experience are consequential for venture naming decisions.

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References

1998Basics of qualitative research : techniques and procedures for developing grounded theory 1995Managing Legitimacy: Strategic and Institutional Approaches 1989Building Theories from Case Study Research 2007Theory Building From Cases: Opportunities And Challenges 2012Seeking Qualitative Rigor in Inductive Research 2007Methodological fit in management field research 2006From the Editors: What Grounded Theory is Not 2007Fools Rush in? The Institutional Context of Industry Creation*

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