Behaviour Intention of Information Technology Students Using Youtube as Learning Resources

Abstract

Information Technology learning content on Youtube is huge, both produced by individuals and companies, from professionals to academics, this greatly enriches the learning resources specifically in the field of information technology, from the many contents, what kind of content can be accepted by students majoring in information technology as a learning material which will ultimately increase the view of the video content and help students in their academics. This research was conducted to examine the factors that influence learning interest through Youtube media on Information Technology students at Bina Nusantara University. In addition, this research is to ascertain what factors influence directly or indirectly through YouTube media learning. This study uses a TAM model that aims to determine interest in using Youtube as a learning resource. Data samples were collected from 100 respondents of the Department of Information Technology at Bina Nusantara University. The results obtained from the installation of structural equation models in the sample indicate that behavioral intention is significantly influenced by attitude to use Youtube as a Learning Media for Information Technology. The overall findings show that students start with a motivation, then develop an attitude to use youtube, and driven by that, it's then go to intention to use youtube as a learning media for Information Technology.

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